CrADLE® – Product Innovation

A proven way to achieve strategic supremacy is to dictate the pace of innovation in the sandbox that you have chosen to play in. To do this, you need to have a pipeline of new products/services ready to be rolled out at will. New product creation is not mere chance, or random flashes of inspiration. Innovative companies make it happen. Continuously.

Successful innovators use a repeatable process to manage change to their advantage. Systematically searching out new products, new markets, and new customers. Evaluating them for risk and reward, feasibility, and fit with the corporate strategy. Implementing only when analysis shows a high probability of success.

Metal Newton's cradle isolated on white background

DPI’s CrADLE® Product Innovation process harnesses your key people’s understanding of changes taking place in your company’s markets and business environment. It directs that knowledge through a creative yet rational pathway to drive out opportunities for new-to-market product concepts – products that do not exist today and that leverage the company’s key strategic capabilities.

The future holds vast opportunities for growth, if you know how to use change to your advantage. CrADLE®, the key to continuous innovation in today’s rapidly changing world, and to outpacing the competition.

To find out more about DPI’s CrADLE® process and how it can help you to develop a continuous pipeline of new products/services, contact us by phone +44 (0) 203 744 1161 or email to request more info or arrange a face-to-face meeting with a DPI Partner.