Amid all the changes facing leaders, there is one thing that will remain constant: formulating and executing strategies and plans that will ensure survival and generate future sustainable growth and wealth for their organisations. This has always been, and always will be, the primary and most important task of C-level leadership.
A vital input into this process is obtaining the best available view of what the future social, political, and economic global environment will look like in relation to the specific sandbox the organisation intends to compete in. Only then can the leader be confident that plans are relevant to the anticipated conditions. Developing the best possible understanding of the various possible future scenarios demands the leader’s attention so they can achieve the following:
Protect their organisations from future threats
Pursue future opportunities
Attain that desired but elusive goal of sustainable organisational growth